Industry · Startups

Startups

A startup is priced on what an investor can verify: who owns what, on which instrument, under whose agreement. We settle the structure and the cap table early — so the round is negotiated on your numbers rather than on your paperwork.

What keeps Startups up at night

  • A cap table assembled round by round, with nobody modelling where it lands at exit
  • SAFEs, CCPS and CCDs issued for speed and priced later, badly
  • ESOP promised in conversation and never documented as a scheme
  • Founder-held IP and Section 56 exposure surfacing in the fortnight after the term sheet
What good looks like

A company whose ownership, instruments and record answer a diligence team in days — and founders still holding the equity and the control they believed they had.

How we work with Startups

1
Structure and cap table diagnostic

Ownership, instruments, vesting and IP read against the round you intend to raise — and the two after it.

2
Capital readiness

Instrument and valuation position settled, DPIIT and 80-IAC relief secured where you qualify, and a data room built before the first diligence request lands.

3
Board discipline from the first round

Investor rights, reserved matters and reporting set so the board works — and so the next round is negotiated on your terms.

Why Startups trust Bequip

1500+businesses advised
20+years of combined experience
10+industries served
800+supported through transition
98%client retention
ICAIICSIStartup IndiaMSME RegisteredK-DISC

Proof

Businesses like yours and the calls they got right.

“Bequip Advisory is an excellent partner for company secretarial, legal, taxation, financial and consultancy services. They provide a complete package for setting up and running a business. Their monthly newsletters and compliance calendar are particularly useful in keeping the business organised and compliant.”
SISwaminathan S IyerBusiness owner
“Bequip Advisory is one of the best management consultancies for company secretarial, corporate legal, project structuring, amalgamations and strategic mergers, management consultancy and franchise advisory. Their prompt reminders and timely delivery make managing complex business requirements much easier.”
AJAhamed JavedPromoter
“Bequip Advisory helped us bring greater structure and clarity to our corporate governance. Their understanding of board processes, compliance and business requirements gave us the confidence to make decisions with better oversight and accountability. They are more than compliance advisors — they bring a strategic perspective to governance.”
MDManaging DirectorMid-sized company, Kerala

Read the full success stories

Before you ask

Questions we hear
from Startups.

Something else on your mind? Ask us directly — a senior adviser replies, fast.

Which stage of business does Bequip work with?

All three. Set Up — businesses establishing, restructuring or formalising. Step Up — businesses that have outgrown informal systems and founder-led decision-making. Scale Up — businesses preparing for expansion, capital, transactions or institutionalisation. Most clients arrive at a transition between stages; that is exactly the moment we are built for.

When does a business need a Fractional CFO?

Usually at Step Up — when revenue is growing faster than your visibility of it: numbers arrive late, cash flow isn’t clear, and the founder still drives every financial decision. A Fractional CFO brings senior financial leadership — planning, MIS, forecasting, management reviews — without the cost or commitment of a full-time hire.

Does Bequip replace our CA / auditor?

No — and we don’t try to. Your CA keeps the books and the statutory work; your auditor stays independent. Bequip takes the layer above: governance, structuring, transitions, transactions, and CFO-level decision support. Most engagements run alongside a CA the client already likes. We brief them, not around them.

When should a business consider restructuring or transition advisory?

Before the pressure point, not after it — when the founder is still in every decision, when the next generation is entering, when a partnership has outgrown its deed, or when a raise or transaction is 12–24 months away. Structures are cheapest to change while nothing is forcing the change.

Can Bequip support one specific business transition?

Yes. Many engagements are a single defined transition — a corporatisation, a founder-to-management handover, a family succession, a fund-raise, an India entry. We agree the scope and the deliverable up front, and if it later grows into standing advisory, that is your call, not our assumption.

In Startups? Let’s look at the decisions ahead.

A free 30-minute strategy call with a senior advisor — your top risks and next moves, mapped.